How To Choose Ecommerce Platform For Your Startup
These days one of the frequently asked questions among entrepreneurs is “Which is the best ecommerce platform”? Every entrepreneur will understand that choosing the right platform for your e-commerce business is a tough decision. There are so many options available out there that it baffles the entrepreneur trying to make an informed decision. Some seem feature rich, other may be popular or inexpensive, but making the final call of which one is better is a difficult task.
There are a number of things you can consider before making the final decision of which platform will decide the fate of your business. It majorly depends on first asking yourself “What is important to you when it comes to your online business”. Here are few tips which will make the overall process of choosing the best platform for your ecommerce business easy and seamless.
As mentioned earlier, plan beforehand which features are essential for your business as it helps in giving a perspective to your business and a direction towards your final choice. The e-commerce platforms available right now offer a wide range of features. Every entrepreneur needs to make sure they understand the essential features required by them and match those with the features available in the platform.
For example- ABC e-commerce platform caters to only domestic market which means they can strike out e-commerce platform which offers multi-currency or multi-lingual features.
Open Source vs. Proprietary solution
There has been a long or arduous search to understand which solution is better for entrepreneurs that are starting an ecommerce business. Open source tremendously cuts the cost of building an ecommerce website but has a shortcoming of poor customer support. On the other hand, the proprietary solution is an expensive solution but has extensive support from the software company for troubleshooting and setup purpose.
Cost vs. Value
The amount of money an entrepreneur is going to shed out of his bank is the first thing they check when looking for an ecommerce platform. However when finalizing the best ecommerce platform for your business it is important to overlook the cost for an important feature of the platform.
For instance: – E-commerce platform with low-cost might offer all features but on a shared server, but that might be risky for your business, as another site (on the same network) crashing might lead to your website server going down.
When trying to find the best ecommerce platform consider speed above anything else. The speed which the website loads and navigates in its internal page help in determining whether a customer would buy the product or switch to another e-commerce website. The load time is essential because search engines penalize slow websites and it negatively impacts the SEO of the page. While you are at it, make sure the platform you choose should be SEO friendly.
Now you would have clearly understood that when it comes to choosing an ecommerce platform for your business, there isn’t a “One size fits all” option. It is essential to keep the above-mentioned tips in your head before finalizing the best ecommerce platform for your business.