UX & SEO Can be the Winning Combo of Your Business
Designing an effective web presence requires two unassailably important aspects namely UX and SEO. I promised that I won’t let my dear readers down and lo and behold, a fresh round of UX & SEO article. So, grab a cup of tea, sit down, and read away.
When it comes to developing a website, you got to ace the race. To make a website a traffic puller or rank well in today’s search engines, it must comprise of relevant topics that are popular among the end users. But when we are talking about developing a website for business, you need to rattle your brain to come up with something catchy, something as per the needs and interest of the end user. That is exactly what it takes to bridge the conversion gap and achieve the leap from visitors to customers. Yes, you got it right! It’s all about taking the right SEO stroke. SEO considers the consumer behavior and identifies with the reach of the brand so that the user gets the best out of the experience.
Above all, it is the user experience which makes your site sail in the sea of products online. So, does that mean UX and SEO are related?
The Ones That Aren’t Keeping Up with the UX and SEO Combination Have A Lot To Lose!
To keep pace, agencies and marketers must broaden their SEO approach by placing a much greater focus on UX across the full range of owned assets. And when we are talking about forming an outlook towards a website, a UX design goes a long way. A seamless experience is where it all begins…the decision to come back or not. That verdict eventually influences the search rankings as well. Unfortunately, several professionals are caught in the trap of keywords thinking that this is what it takes to win the race but in the actual scenario, this is the time when they miss the mark. The concept of combining SEO and UX has reformed a lot over the last few years. So, let’s get into the nitty-gritty of the dynamic duo; i.e. SEO & UX
SEO and UX, when catered together, have the potential to bring out the best in each other. Professionals often make use of wireframes, interactions and storytelling techniques to churn out an experience that is user-centric. Whereas SEO experts make use of search results to report the same experience. SEO has the figures that UX requires and UX has the web design structure that SEO requires. Basically, they both go hand-in-hand. Each one complements other instead of operating on a concurrent basis, the sooner you understand this, the better. Now let’s understand what happens when you integrate SEO and UX towards the same goal?
UX + SEO = A Winning Combo
Search for You
A search can come across as a great help. But that can happen only if it gets spotted easily. A user’s experience starts much before the usage of the website, that is, as soon as the search ticks.
The data call
Today SEO experts rely heavily on keyword data in order to interpret the search patterns of the users. Such kind of data where the information is gathered directly from the users can provide great help to UX designers in making a spontaneous design decision. Data In general almost revolves around a sample size that is much broader than usability studies or previous experiences. Moreover, they can identify what the users care about with utmost certainty.
Errors at Bay
Most people have this misconception that a broken link or error page means there is something wrong with SEO. Well, it’s not only limited to SEO but also with the users. You must understand that users who have great expectations from a website and want valuable results are never eager to decode the error page and match what is present in accordance with what they want.
When SEO and UX both prioritize over sorting website issues, it is the user who is only for profit.
Figuring out SEO problem can lead to a creative plus that further provides better than the initial design. So while you are planning the site architect, chances are there that design can limit the optimization process to some relevant topics only. As a result, such an approach not only fulfill SEO targets but also modify the design and resources in the usage of visitors. This can be termed as creative-plus problem-solving at its best. Ultimately, when UX and SEO align their goals, they put forth a site that is usable by all its means.
Rule with Website Design
It is truly said that a great website design is just the stepping stone for an awesome UX. And that is why eCommerce giants like Amazon and eBay are redesigning their sites and cashing on their users on the constant basis. They look into the needs of their users and leave no stone unturned to satisfy their demands.
Many UX design companies believe in the fact that in order to carve a niche as a brand, you ought to be different and strike a chord with the audience. Having a live website isn’t good enough, it must be capable enough stand out among the competition.
So, what kind of website to work on? I suggest making one that becomes a user’s pet, the one which they want to brag about, bookmark and visit repeatedly but nothing a stellar. After all, it is these users and their trusted experience that will lead to the SEO success. This post is written by reliable Magento development company – eTatvaSoft in India.